Ganna vegetable ghee is the modern cook’s tool of choice, with a successful positioning as the ideal product for those who love to create culinary and flavor options. Instantly recognizable for its indulgent yellow butter sensation, the Ganna brand quickly became a major player in the Egyptian market.
Ganna’s communication strategy has been all about highlighting the creative possibilities that it opens up in the kitchen. It scores especially well for consumers who love to create desserts.
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